Video Communication Mastery | Video Editing Fundamentals & Video Marketing Insider Tips
Video is a powerful medium that can communicate your knowledge and drive impact.
By understanding how to leverage the power of video, you will engage with a wider audience: spreading your knowledge to more people and enhancing your ability to affect positive change.
In this short course, you will learn practical tips that can be used in virtually any editing software, which will help ensure that your videos look and sound professional and will engage with your audience. You will also learn how to share and market your videos.
The course comprises 17 lessons, 21 videos, and quizzes to embed your learning. All this content has been specifically tailored for academic and research contexts.
The total investment is $149 AUD for lifetime access. Explore more information about the course below, or contact us if you have any questions.
NOTE: this short course is already included in the full course, “Video Communication Mastery | Full Online Course”.
If you only wish to gain new skills in Post-Production, this short course is perfect for you.
Otherwise, take a look at what is included in the full course to determine which option is best for you.
What Is Post-Production?
Post-Production is where the magic comes together. During this stage of video production, the video footage is edited, polished and finalised and then shared with the world.
Post-Production is the final stage of video production. This stage is the editing stage: it involves reviewing the video footage you shot, and making changes to it. Essentially the process involves transforming a raw video into a polished video that you are proud to share.
Post-production includes:
-
- Reviewing your video footage
-
- Structuring your edit and fine-tuning it
-
- Adding extras such as titles, logos and voice over
-
- Covering up mistakes that may have happened in the shoot
-
- Exporting
-
- Publishing to social media and other digital platforms including websites
-
- Understanding your customer’s journey and sharing your finished video on platforms that they interact with.
Learning Objectives
Upon successful completion of this course you will be able to:
- Understand why video is a powerful medium for sharing your knowledge
- List a range of formats you can use for your videos
- Understand the fundamentals of video production
- Choose editing software that is fit for purpose
- Review your footage against your original concept, and understand how to cut down your video so that it is more effective for your audience
- Structure your edit so that it is of the correct duration and in the correct sequence, for your audience
- Think about other components you can add to your videos to give them a more professional touch
- Hide mistakes you may have made in your shoot
- Upload and embed videos on your website
- Write content about your video – useful when publishing to social media, for example
- Map your audience’s journey and choose the right platforms to publish and share your video to.
Course Structure
This course is composed of four topics, which each contain a number of lessons. The lessons contain videos, written information, links to resources, examples, templates, and quizzes to check your knowledge. Your answers will be graded, but they are purely for self-reflection and will not impact your ability to progress through the course. The quizzes are designed to reinforce the information contained in the lessons.
The course is self-paced: meaning that you can complete the course in your own time, when you are ready. By purchasing the course, you will have lifetime access to its content.
Course Content
1. The Power Of Video
You will learn why video is such a powerful medium for sharing knowledge. This topic is made up of the following lessons:
- The Popularity of Video
- Sharing Knowledge Using Video
- Video as a Communication Tool
- Video Formats
- Video Production Fundamentals.
2. Editing
In this topic you will learn how to approach your video edit, as well as practical ways to cover up mistakes and tips to make your video look more professional.
This topic includes the following lessons:
- Footage Review
- Software Selection
- Ingesting
- Editing Basics
- Structuring Your Edit
- Adding Extras: Titles, Music, Logos, Captions, Voice Over
- Fine-Tuning Your Edit
- Fixing Mistakes
- Exporting Your Video
- Feedback and Polishing.
3. Publishing
This topic covers the various platforms where you can publish your video content, and will help you understand how to publish for greatest impact.
The topic contains the following lessons:
- Writing About Your Video
- Embedding On Your Website.
4. Sharing
In this topic, you will learn how to share your video including ways to automate your video shares to save you time.
This topic is composed of the following lessons:
- Your Customer’s Journey
- Choosing The Right Platform/s For Your Audience
- Sharing On Social Media
- Social Media Schedulers
- Direct Email Marketing.
What Is Included
By registering for this course, you will get:
- Unlimited, lifetime access to the course and materials
- Helpful templates and guides which you can use to plan and execute your next video project
- Subscription to our monthly newsletter: full of video tips, tricks and inspiration.
Access A Free Sample
To try the course out for free, access the first topic here where you will also see the other topics in the course. We will not ask for your payment details and we will not ask you create a login.
Our Guarantee
If you sign up and decide this course is not right for you, simply contact us within seven days of your purchase to request a full refund.
Register
Ready to learn? Click the button and start learning today.