Video Communication Mastery | The Complete Guide to Video Strategy and Script Writing

person creating a storyboard

Video is a powerful medium that can communicate your knowledge and drive impact.

By understanding how to leverage the power of video, you will engage with a wider audience: spreading your knowledge to more people and enhancing your ability to affect positive change.

Pre-Production is the first stage of video production. This stage forms the foundation of your video content. The more thought and effort you put into this stage, the greater the chances that your video will be a successful piece of content.

In this short course, you will learn how to identify your target audience, write scripts that align with their needs, and craft an effective video strategy. The course comprises 11 lessons, 14 videos, quizzes to embed your learning, and practical templates you can use for your video projects. These skills are essential for effective execution of your next video, and the course content has been specifically tailored for academic and research contexts.  

The total investment is $149 AUD for lifetime access. Explore more information about the course below, or contact us if you have any questions. 

NOTE: this short course is included in the full course, “Video Communication Mastery | Full Online Course”.

If you only wish to gain new skills in Pre-Production, this short course is perfect for you.

Otherwise, take a look at what is included in the full course to determine which option is best for you. 

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What Is Pre-Production?

In essence, pre-production is the planning phase. Pre-production includes:

  • Determining your video goals
  • Identifying your target audience and what content they are looking for
  • Understanding the legal aspects of shooting a video
  • Writing an effective video script for your audience
  • Creating a storyboard.

This course will teach you the processes and techniques that will build a strong foundation for high quality video content that will engage with your audience.

Learning Objectives

Upon completion of this course you will be able to:

    • Understand why video is a powerful medium for sharing your knowledge

    • List a range of formats you can use for your videos

    • Understand the fundamentals of video production

    • Identify your video goals and track the success of your video content

    • Document your ideas for video content in a way that is strategic and tailored for your goals

    • Identify your target audience and understand their needs

    • Create a strategy for your video content that will ensure it is noticed and rises above the “noise” of competing video content

    • Write a video script that is targeted and succinct.

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Course Structure

This course is composed of three topics, which each contain a number of lessons. The lessons contain videos, written information, links to resources, examples, templates, and quizzes to check your knowledge. Your answers will be graded, but they are purely for self-reflection and will not impact your ability to progress through the course. They are designed to reinforce the information contained in the lessons.

The course is self-paced: meaning that you can complete the course in your own time, when you are ready. By purchasing the course, you will have lifetime access to its content. 

Course Content

1. The Power Of Video

You will learn why video is such a powerful medium for sharing knowledge. This topic is made up of the following lessons:

  1. The Popularity of Video
  2. Sharing Knowledge Using Video
  3. Video as a Communication Tool
  4. Video Formats
  5. Video Production Fundamentals.

2. Video Strategy

This topic will teach you how to create a strategy for your video content, which puts you in a powerful position to have a thought-through schedule and process for producing your video content.

The topic contains the following lessons:

  1. Your Video Goals
  2. Completing The Brief
  3. Identifying Your Target Audience
  4. Creating Compelling Content For Your Target Audience.

3. Scripting And Storyboarding

This topic will teach you how to write a script for your audience, and how to create a storyboard. By working on a script and storyboard before you shoot any footage, you will save lots of time in your shoot, and also save time when it comes to editing.

This topic contains the following lessons:

  1. Writing A Tailored Script
  2. Storyboarding.

What Is Included

By registering for this course, you will get:

  • Unlimited, lifetime access to the course and materials
  • Helpful templates and guides which you can use to plan and execute your next video project
  • Subscription to our monthly newsletter: full of video tips, tricks and inspiration.

Access A Free Sample

To try the course out for free, access the first topic here where you will also see the other topics in the course. We will not ask for your payment details and we will not ask you create a login. 

Our Guarantee

If you sign up and decide this course is not right for you, simply contact us within seven days of your purchase to request a full refund.

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