Video Communication Mastery | Full Online Course

Video is a powerful medium that can communicate your knowledge and drive impact.

By understanding how to leverage the power of video, you will engage with a wider audience: spreading your knowledge to more people and enhancing your ability to affect positive change.

This course will take you through the entire video production process, teaching you insider tips and tricks so that you can create your own quality videos at home or in the office. The course comprises 40 lessons, 50 videos, quizzes to embed your learning, and practical templates you can use for your video projects. All this content has been specifically tailored for academic and research contexts. 

The total investment is $299 AUD for lifetime access. Explore more information about the course below, or contact us if you have any questions. 

NOTE: this full course is a bundle. It contains all three short courses:

  • Video Communication Mastery | The Complete Guide to Video Strategy and Script Writing
  • Video Communication Mastery | Create Engaging Videos & Present Confidently On Camera, and
  • Video Communication Mastery | Video Editing Fundamentals & Video Marketing Insider Tips.
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Learning Objectives

Upon successful completion of this course you will be able to:

      • Understand why video is a powerful medium for sharing your knowledge

      • List a range of formats you can use for your videos

      • Understand the fundamentals of video production

      • Identify your video goals and track the success of your video content

      • Document your ideas for video content in a way that is strategic and tailored for your goals

      • Identify your target audience and understand their needs

      • Create a strategy for your video content that will ensure it is noticed and rises above the “noise” of competing video content

      • Write a video script that is targeted and succinct

      • Understand the legal implications and responsibilities when shooting a video.

      • Understand why video is a powerful medium for sharing your knowledge

      • List a range of formats you can use for your videos

      • Understand the fundamentals of video production

      • Set up your camera for a video shoot

      • Light your scene so that it looks good on camera

      • Record higher quality audio

      • Use autocue software for a more professional performance

      • Dress your set so that it looks professional

      • Look tidy and professional when you are next on camera

      • Get yourself into the right mindset for your next presentation to the camera

      • Use hand gestures and your voice for impact

      • Present with confidence and professionalism

      • Understand why video is a powerful medium for sharing your knowledge

      • List a range of formats you can use for your videos

      • Understand the fundamentals of video production

      • Choose editing software that is fit for purpose

      • Review your footage against your original concept, and understand how to cut down your video so that it is more effective for your audience

      • Structure your edit so that it is of the correct duration and in the correct sequence, for your audience

      • Think about other components you can add to your videos to give them a more professional touch

      • Hide mistakes you may have made in your shoot

      • Upload and embed videos on your website

      • Write content about your video – useful when publishing to social media, for example

      • Map your audience’s journey and choose the right platforms to publish and share your video to.

    Course Structure

    This course is composed of eight topics, which each contain a number of lessons. The lessons contain videos, written information, links to resources, examples, templates, and quizzes to check your knowledge. Your answers will be graded, but they are purely for self-reflection and will not impact your ability to progress through the course. The quizzes are designed to reinforce the information contained in the lessons.

    The course is self-paced: meaning that you can complete the course in your own time, when you are ready. By purchasing the course, you will have lifetime access to its content. 

    Course Content

    1. The Power Of Video

    You will learn why video is such a powerful medium for sharing knowledge. This topic is made up of the following lessons:

    1. The Popularity of Video
    2. Sharing Knowledge Using Video
    3. Video as a Communication Tool
    4. Video Formats
    5. Video Production Fundamentals.

    2. Video Strategy

    This topic will teach you how to create a strategy for your video content, which puts you in a powerful position to have a thought-through schedule and process for producing your video content.

    The topic contains the following lessons:

    1. Your Video Goals
    2. Completing The Brief
    3. Identifying Your Target Audience
    4. Creating Compelling Content For Your Target Audience

    3. Scripting And Storyboarding

    This topic will teach you how to write a script for your audience, and how to create a storyboard. By working on a script and storyboard before you shoot any footage, you will save lots of time in your shoot, and also save time when it comes to editing.

    This topic contains the following lessons:

    1. Writing A Tailored Script
    2. Storyboarding

    4. Shooting

    You will learn how to shoot your own video content, using your own devices – such as smartphones, tablets and DSLR cameras. This topic will cover the fundamental aspects of professional video production: teaching you how to shoot better quality video footage using the equipment you already own.

    This topic contains the following lessons:

    1. The Legalities Of Shooting
    2. Camera Set Up
    3. Lighting
    4. Audio Recording
    5. Autocue
    6. Set Dressing
    7. Shooting: Dos And Don’ts
    8. Taking Your Shoot To The Next Level.

    5. Camera Presentation Skills

    This topic will teach you how to present to the camera professionally. These skills are useful no matter what kind of camera you present to – be it a smartphone, tablet, web camera or television camera.

    The topic contains the following lessons:

    1. Hair, Makeup And Wardrobe
    2. Posture, Gestures, Eyeline
    3. Using Your Voice For Greatest Effect
    4. Mindset: How to Become Confident and Get Present.

    6. Editing

    In this topic you will learn how to approach your video edit, as well as practical ways to cover up mistakes and tips to make your video look more professional.

    This topic includes the following lessons:

    1. Footage Review
    2. Software Selection
    3. Ingesting
    4. Editing Basics
    5. Structuring Your Edit
    6. Adding Extras: Titles, Music, Logos, Captions, Voice Over
    7. Fine-Tuning Your Edit
    8. Fixing Mistakes
    9. Exporting Your Video
    10. Feedback And Polishing.

    7. Publishing

    This topic covers the various platforms where you can publish your video content, and will help you understand how to publish for greatest impact.

    The topic contains the following lessons:

    1. Writing About Your Video
    2. Embedding On Your Website.

    8. Sharing

    In this topic, you will learn how to share your video including ways to automate your video shares to save you time.

    This topic is composed of the following lessons:

    1. Your Customer’s Journey
    2. Choosing The Right Platform/s For Your Audience
    3. Sharing On Social Media
    4. Social Media Schedulers
    5. Direct Email Marketing.

    What Is Included

    By registering for this course, you will get:

    • Unlimited, lifetime access to the course and materials
    • Helpful templates and guides which you can use to plan and execute your next video project
    • Subscription to our monthly newsletter: full of video tips, tricks and inspiration.

    Access A Free Sample

    To try the course out for free, access the first topic here where you will also see the other topics in the course. We will not ask for your payment details and we will not ask you create a login. 

    Our Guarantee

    If you sign up and decide this course is not right for you, simply contact us within seven days of your purchase to request a full refund.

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