There’s no denying the power of video. Video is ubiquitous, engaging, and can be shared instantly around the world. It’s the perfect medium to use for sharing your knowledge with more people.
We should know: we’ve been leveraging its power for years to help academics, researchers and scientists explain complexities in simple and entertaining ways, which helps improve the reach of their important work.
Video helps spread knowledge in these ways:
- It drives traffic to your website or social media profile
- The effects of para-social relationships means that appearing on video builds rapport: improving trust and growing your reputation
- Video is an effective tool for delivering educational content
- It can help you reach new collaborators.
Our animated video outlines why video is a great medium for sharing your knowledge.
There’s a lot to producing good quality video content: scripting, camera presentation skills, audio recording, shooting and editing. It can be a very technical and time-consuming process, which is why we’ve been producing video content for clients for years.
The good news is that we are all capable of producing better videos all by ourselves, using our own equipment. It just takes some learning and support. To help you, we are now offering training and one-on-one support so that you too can learn how to harness the power of video and share your knowledge with more people.
You can find out more or book a tailored training session here.
