Video is a very powerful medium. It engages us through sight, sound and story, and we often find ourselves completely immersed when watching a video.
Humans think in stories, and we try to make sense of the world by telling stories.
Yuval Noah Harari, “Sapiens“
Being so visual, videos can explain concepts that can be difficult to articulate in written words alone. In this way, they can cross language, cultural and other barriers.
The proliferation of smartphones has led to the democratisation of video media, and indeed other media. It can be very fast and simple to create a video, upload it online and share it with millions of people: all within a short space of time and on zero budget.
Video is versatile
Video is a highly versatile form of media. Video footage can be edited in an unlimited number of ways: it can be cut with other footage, effects can be applied to it, screen grabs can be taken from it, and the audio can be used for other purposes such as for radio or a podcast.
Video can be used for a number of purposes, such as:
• Product or course launch
• Student or customer testimonials
• FAQs
• Promotional (introduction to course/ subject)
• Documentaries
• Website banner videos
• Short social media clips
• Expert interviews as value-adding content.
In this section you will learn more about the power of video and why it’s such an important medium for sharing and spreading your knowledge.
This section is comprised of the following lessons:
- The Popularity Of Video
- Sharing Knowledge Using Video
- Video As A Communication Tool